Moorabool Economic Profile
Just 45 minutes west of Melbourne CBD, Moorabool Shire combines country living with easy access to the city.
Moorabool’s major strengths are its location and population growth. It is central to Melbourne, Ballarat and Geelong and its residents have numerous choices about where they can work, shop and play. Bacchus Marsh (the major urban centre), and the other towns across the Shire, offer a range of lifestyle opportunities.
As a business and industry address, Moorabool is central to the main Western transport corridor between Melbourne and Adelaide. It is also conveniently served by the Ballarat-Melbourne commuter train.
The Shire is close to the major industrial and population centres in the west of Melbourne; Melbourne's key sea and airports are also close by.
With a variety of local jobs, healthy businesses, and inward investment, the Shire is an attractive proposition.
Contact the team to discuss the exciting business opportunities within the Shire.
Visitor Economy Strategy 2023-2027
Moorabool Shire’s Visitor Economy Strategy has been prepared to provide a strategic and unified direction for the development of a strong visitor economy between 2023 and 2027.
Located as the gateway to Western regional Victoria, Moorabool Shire is perfectly positioned to grow its visitor economy, leveraging an abundance of nature, quality produce, and quaint towns to fulfill its potential.
Informed by independent research and analysis, consultation with industry representatives, community groups, local businesses, Council and Government stakeholders, the Visitor Economy Strategy will be key to guiding the Shire’s visitor economy success.
The strategy can be found here.
Economic Development Strategy 2023-2027
Consultation has closed for the draft Economic Development. The final version can be found here once adopted.
Moorabool demographic information
The latest Census data 2021 is available online:
Moorabool population forecasts:
Moorabool economic insights: