Council encourages Women to Smash Through Stereotypes

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Date: 
Wednesday, 13 March, 2019 - 10:00
Category: 
General
Women playing lawn bowls

Women in Moorabool are being encouraged to try something new and get active as part of VicHealth’s inaugural This Girl Can Week kicking off on Monday 18 March.

This Girl Can Week (18-24 March 2019) aims to encourage more women to give physical activity a go, or return to exercise after a break. The campaign features everyday Victorian women instead of professional athletes or airbrushed Instagram models and is about empowering women to feel comfortable in their bodies and in public spaces – regardless of their ability, how they look or how sweaty they get.

 A VicHealth grant is helping Council promote the This Girl Can – Victoria campaign through to mid May. 

 Council is calling on local women to get involved with the highly successful campaign which launched in March last year and inspired 1 in 7 Victorian women to get moving in 2018.

 “This Girl Can – Victoria has had real success in building a supportive community of women who encourage each other to get out there and get active,” Mayor Cr Paul Tatchell said.

“Our Council is proud to work with VicHealth during This Girl Can Week to encourage local women and girls to smash the stereotypes holding them back from getting active and have a go.”

“There’ll be a range of come and try activities that will help women take that first and often daunting step to being active.”

VicHealth CEO Jerril Rechter said This Girl Can Week was about empowering everyday women to get active in their local community without feeling judged.

“We want all women – no matter how sweaty they get, how red their face is or how good they are – to feel comfortable about getting out there and giving physical activity a go. That’s what This Girl Can – Victoria is all about,” Ms Rechter said.

 “Activities promoted as part of This Girl Can will be inclusive, non-judgemental and accessible for women of different ages, body shapes and abilities.

This Girl Can Week will be held across Victoria from 18-24 March 2019. To find out more visit thisgirlcan.com.au

You will also see more about This Girl Can on our new Moorabool Community and Recreation Facebook page. Like the page and get inspired.

Last Updated:

Wednesday, 13 March, 2019 - 10:05