Currently, there are only four reasons to leave home in Moorabool: for food and essential supplies; for study or work; for care and healthcare; and for exercise or outdoor recreation.

Practical tips and examples that you can implement in your business today

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Event Date(s) and Time(s)

Wednesday, 19 August, 2020 -
14:00 to 15:00


Event Type: 


Online VIC 3340


Event Fees: 


How to prepare your business to benefit from tourism and the new visitor economy

A two-part webinar series dedicated to supporting regional business resilience through showcasing the new visitor economy and how your business can be prepared and benefit.

Webinar - Part 2 - 19th August 2020, 2pm - Practical tips and examples that you can implement in your business today

  • Understanding marketing, customer experience and technology for your business
  • Practical examples of regional businesses and the impact
  • Further resources to help you

Featuring: Phil Ore - Regional Growth Project Host + Co-founder of 25eight, Emma Van Smale - Innovation & Transformation Consultant, Me Three and Kim Fernandes - Educator, Marketing Entourage.


The short, sharp 1-hour sessions will work through the visitor economy ecosystem, from regional tourism initiatives to how businesses on the ground can use these for sustainability and growth and finally share regional case studies. The term ‘visitor economy’ is a transition towards a new way of seeing and thinking about tourism. This sector is usually seen as serving people who are on holiday, sightseeing or recreation, however, if all types of visitors are considered that may stay away from home and include all types of requirements for their visit, we start to see different markets, needs and opportunities. Participants will be exposed to other regional business examples who are taking action to collaborate, provide excellent customer experiences and are seeing a positive impact in their business


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Last Updated:

Tuesday, 14 July, 2020 - 16:18