Create Marketing Campaigns with Mailchimp - ASBAS Digital Solutions Program Workshop

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Event Date(s) and Time(s)

Monday, 26 August, 2019 - 23:00

Type

Event Type: 
Business

Location

Place: 
James Young Room, Lerderderg Library
Address: 
215 Main St
Bacchus Marsh VIC 3340

Contact Details

Fee(s)

Event Fees: 
One-off membership of $55.00. See below for inclusions

Details

Email marketing is a low-cost way to promote your small business. Frequent email campaigns can have a positive effect on brand loyalty and awareness if used to inform, engage and reward participants. So how do you make your campaign stand out in the surge of emails landing in a customer’s inbox daily?

Develop strategies that align with your business goals. Improve customer loyalty and market share. Send content that consumers value. You can take advantage of email marketing to encourage online sales, traffic to your online store, and authentic customer recommendations.

Here's a quick taste of some of the topics we'll discuss:

  • The significance or email marketing for your small business
  • Incorporating email marketing in your digital strategy
  • Building a targeted email list
  • Writing effective subject lines and campaign content
  • Creating engaging designs for your campaigns
  • Rules and etiquette—the dos and don’ts of email marketing

This workshop is for small business owners who want to:

  • Understand email marketing and its place in small business
  • Learn how to create professional email marketing campaigns
  • Connect with customers—and stay connected (no unsubscribes!)

Register for the ASBAS Digital Solutions Program to attend this workshop and to learn how to use email marketing, engage recipients, and get value from your audience.

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Council have teamed up with the Australian Small Business Advisory Services and the Melbourne Innovation Centre to provide Moorabool Shire businesses the opportunity to participate in the ASBAS Digital Solutions program.

The program provides low-cost, high-quality digital advisory services to small businesses (less than 20 employees with an ABN) across Victoria. 

Over the course of 2019, 8 group workshops will be held in Moorabool Shire covering:

  • Social media marketing 101
  • Digital marketing essentials
  • Simple steps to build a website
  • SEO foundations for a small business
  • Profile building and networking on LinkedIn
  • Facebook for small business simplified
  • Engage real followers with Instagram
  • Create marketing campaigns with Mailchimp

In addition, by participating in the program you receive tailored one-on-one mentoring (2 hours per ABN), access to the ASBAS Digital Solutions portal, and interactive webinars. 

The above is all available for a low one-off cost of $55.00. Once you have signed up you will receive a welcome email asking you to confirm your registration. 

Ready to sign up? Visit the program website(link is external) and click on the sign-up button. 
After more information? Visit the program website(link is external) and select Victoria as the region. 
Questions? Contact Melbourne Innovation Centre on 03 9490 1402 or asbas@melbourneinnovation.com.au for more program information or assistance with registration. 

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Last Updated:

Thursday, 13 December, 2018 - 15:54