Why Invest

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Several reasons to invest in Moorabool

  • Frequent and increasing train service to Melbourne and Ballarat
  • Incorporation of Bacchus Marsh into zone 2 of the metropolitan public transport ticketing system
  • The lifestyle appeal of the Shire
  • The increased commuter role of urban areas
  • New technologies and changing work practices that allow people to work from home
  • Western Bypass Realignment between Bacchus Marsh and Melton
  • National Broadband Network.

Location and Lifestyle

Moorabool Shire is large and diverse covering 2,110 square kilometres, with Bacchus Marsh located approximately 45 minutes from Melbourne CBD.

With a population of approximately 31,496 (2016), Moorabool is currently the second fastest growing regional Victorian municipality. It offers a lifestyle destination with people relocating to the Shire to experience a more relaxed style of living.

Bacchus Marsh, the predominant township, is home to approximately 16,000 (2012) and has strong population growth (3.3%).

Moorabool’s population growth rates are expected to continue.

Planning for the Future

Moorabool Shire Council has planned for and adopted strategies to accommodate its strong growth.

Economic Development Strategy (PDF, 798.74 KB)

Prospective growth industries identified include: agribusiness processing and primary production, professional/business services, health services, retail, tourism and education.

Moorabool 2041

An overarching framework to guide the growth and development of Moorabool Shire.


The Shire boasts nearly 1,400 businesses, almost half of them in Bacchus Marsh.

Agribusiness Analysis: Proposed Parwan Employment Precinct (PDF, 23.36 MB)

Agriculture is one of Moorabool Shire’s most important industries. Employing more than 750 people, it brings approximately $60 million in value to the Shire every year. The Shire’s handy location to markets in Melbourne and Ballarat and to export points such as Melbourne Airport and the ports of Melbourne and Geelong, offers a myriad of opportunities for value-added manufacturing and vertically integrated industries such as hydroponics, poultry, and meat processing.

Moorabool Industrial Areas Strategy (PDF, 8.85MB)

Moorabool has a strong supply of industrial zoned land.

Opportunities exist for a range of servicing industries to support the region’s growth.  


Moorabool boasts excellent transport links with the rest of Victoria's Major population centres and transport hubs, especially Melbourne, Geelong and Ballarat.

Bacchus Marsh is the closest town to Melbourne’s CBD outside the Melbourne urban growth boundary - closer than many suburbs located inside the boundary!

Moorabool provides easy access to major national and international sea (ports of Melbourne and Geelong), air (Melbourne and Avalon International airports) and rail transport and freight nodes (Melbourne to Adelaide).


The Shire is situated on the Western Freeway, the main highway between Melbourne and Adelaide via Ballarat and Horsham.

The Deer Park by-pass and realignment of Anthony’s Cutting has substantially reduced travel time to and from Melbourne.


Bacchus Marsh Railway Station provides an easy 45 minute trip into Melbourne CBD via the Regional Fast Service Train. Catching the train at the Ballan Railway Station will get you to the CBD fifteen minutes later.

Both stations provide hundreds of free car parks for commuters. 

For further information on V/Line services please visit www.vline.com.au

Bacchus Marsh Aerodrome

The Bacchus Marsh Aerodrome, capable of significant growth, is owned by Moorabool Shire Council and operated by Bacchus Marsh Aerodrome Management Inc. The Aerodrome has three sealed cross strips and is home to gliding clubs, a power flying school, and aviation industries.

Land Leases on powered or unpowered sites are available at competitive rates.

Contact us for more information on investing in Moorabool Shire. 

Last Updated:

Tuesday, 14 June, 2016 - 14:01